By combining the designer with their designs in a single image,
the result connects the viewer with the skill of tailoring, making
their creation more personal.
Working with film it became a shoot of preperation, skill and a
little bit of luck. Individual studio set ups for both the product
and the portrait meant moving the camera between the two for
each shot. The double exposure effect could easily be achieved
in photoshop but there would be no opportunity for a more
organic process to take place during the shoot.
All the photographs were shot at the designer's studios to relieve
pressure on them, also making them more relaxed.
"Too much control can stiffen the result, making it too perfect."
We have come to expect perfection from photography but
the world we inhabit is full of imperfections, that create beauty.
As time passes trends change and fashions move on; so do
photographic mediums, moving away from film to digital.
These photographs play on the passage of time as
the world changes and reminds us of the original craftsman.